ACEC NM Lunch and Learn - October 2025

Description

Title: Company & Personal Branding for Design Professionals

Description: Managing both your company’s online presence and your professional online profile is no longer an option, but an obligation in today’s digital world. Critical decisions are being made by both your potential clients and employees, as to whether they want to work with you and your firm, based on your LinkedIn profiles and company website.

Learn more about how to tell a compelling story online to win more work and recruit and retain top talent.

Hear from Julie Wanzer, LEED AP, author of Get Them to Care: How to Leverage LinkedInÒ to Build Your Online Presence and Become a Trusted Brand, and Owner of Business Rewritten, a marketing consultancy firm that specializes in the design and construction industry.

Having published the online guidebook for company and personal branding, author, Julie Wanzer, can provide impactful insights about best practices for company branding and professional online profiles for A/E/C industry professionals. Her presentation includes several real-world best practices from her range of A/E/C industry clients to help others achieve their long-term branding goals.

Learning Objectives:

• Use your company’s online brand presence to win more work.
• Highlight company culture online to retain and recruit top talent at your firm.
• Control the narrative being told about you with your own personal online brand.

Speaker Bio

Julie Wanzer, LEED AP, is the author of Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand, and Owner of Business Rewritten, a marketing consultancy, with 22 years of experience. Ms. Wanzer is a marketing strategist and corporate trainer of various communication topics, including building blocks of business development, online personal and company branding, seller-doer best practices, and email newsletter workshops.